Digital PR that earns links without begging

Nobody wants to link to your product page

Link building has a bad name because most of it is begging: hundreds of emails asking strangers to add a link to an article they've never heard of. Journalists ignore them, and the links you do get are worth little.

48 editorial links · DR 24→61 · 0 paid placements

Give them a story

Journalists need fresh data and a clear angle on deadline. If you can give them both, they'll link to you because it makes their article better.

Data stories that work

• Your own numbers: anonymised trends from orders, bookings or surveys

• Local rankings: the best or worst city for something your audience cares about

• Timely reactions: expert comment within hours of a news story in your field

Pitch like a person

A good pitch is five sentences: the headline, the most surprising number, why it matters now, a quote from your expert and a link to the full data. Send it to ten writers who covered something similar, not to a list of a thousand.

"Journalists don't owe you a link. Give them something they'd be embarrassed to miss, and the link comes with it." — Crystal Lane, Head of SEO

Make the links count

Point the data page at the money pages with clear internal links. Authority that stays on a blog post never reaches the pages that sell.

Putting it to work

List three questions your customers ask that nobody has good data on. Pick one you can answer from your own numbers and build a single page around it.

Key takeaway

Earn links with original data and a sharp pitch to a few relevant writers, then pass that authority on to the pages that make money.