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Notes on
profitable growth.
Playbooks, teardowns and the numbers behind them. Written by the people who run the accounts.
Lead Gen
6 min
Why your cost per lead is lying to you
Cheap leads are expensive if nobody shows up. Here is the metric we track instead.
SEO
7 min
Stop reporting rankings. Report organic revenue.
A simple dashboard that connects every article to the money it makes.
Email & SMS
10 min
The 12 email flows every Shopify store needs
The exact flows, timing and copy angles that make 30%+ of revenue.
Paid Ads
5 min
How to brief UGC creators so the first take works
Our one‑page brief template, with hooks, angles and do‑nots.
Lead Gen
4 min
Speed to lead: why 5 minutes beats 5 hours
Response time is the cheapest conversion boost you are not using.
SEO
9 min
Digital PR that earns links without begging
Data stories journalists actually want, and how to pitch them.
Newsletter
One teardown a month. No spam.
What worked, what didn't and the exact numbers, from real accounts we run.
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