Work / Case study
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Classicé
online sales, year on year
A clean‑beauty brand whose Shopping campaigns spent most of the budget on low‑margin products.
Industry
Beauty
Channel
Timeline
6 months
Service
Paid Ads
Headline result
+34%
online sales, year on year
+57%
CTR
−69%
CPR
The challenge
PMax was pushing best‑sellers with thin margins while hero products went unseen.
What we did
What we did
Grouped products into margin tiers with custom labels
Rewrote feed titles for buying‑intent searches
Added brand and competitor search with tight negatives
Results
+34% online sales
−69% cost per result
+57% CTR
5.3× ROAS
Our Google account finally makes money instead of just spending it.
Naomi Campbell, CEO