Work / Case study
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Field & Co.
return on SMS spend
An outdoor gear store that wanted a direct channel for restocks and launches.
Industry
Outdoor
Channel
SMS
Timeline
7 months
Service
Email & SMS
Headline result
8.4×
return on SMS spend
+61%
LTV
112k
List
The challenge
Launches sold through Instagram, and the brand owned none of that audience.
What we did
What we did
Launched SMS with a restock‑alert opt‑in
Sent drops as a 2‑hour VIP early‑access window
Linked SMS and email so no one gets double messages
Results
8.4× SMS ROI
+61% customer LTV
112k SMS + email list
14 min to sell out drops
Our launches sell out before they reach social media.
Crystal Lane, Head of Growth