Work / Case study
↗
Hale
organic revenue
A premium bag brand with great products, a slow Shopify theme and no organic visibility.
Industry
Accessories
Channel
Technical
Timeline
8 months
Service
SEO
Headline result
2.6×
organic revenue
DR 61
Authority
−0.8s
Load time
The challenge
A 4.2s load time, duplicate collection pages and only 12 referring domains.
What we did
What we did
Made speed and Core Web Vitals fixes, from 4.2s to 1.1s
Restructured collections around buying‑intent keywords
Ran a PR campaign that earned 48 editorial links
Results
2.6× organic revenue
DR 24→61 domain rating
−0.8s load time
+188% clicks
Organic is now our cheapest and most reliable channel.
Terri Williams, Founder