Work / Case study
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Lumi Skin
of total revenue from email
A skincare brand with 80k subscribers that only sent discount blasts.
Industry
Beauty
Channel
Klaviyo
Timeline
6 months
Service
Email & SMS
Headline result
34%
of total revenue from email
52%
Open rate
3.1×
Flow rev
The challenge
Email made 9% of revenue, and unsubscribes went up with every campaign.
What we did
What we did
Built 12 core flows with education before discounts
Designed a brand‑led modular template system
Used segmentation by skin type and purchase stage
Results
34% revenue from email
3.1× flow revenue
52% open rate
−22% unsubscribes
Email is now our biggest channel, and customers thank us for it.
Charlotte Johansen, Founder