Work / Case study
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Mono Coffee
for 340 buying keywords
A specialty coffee subscription with a blog nobody read.
Industry
Food & drink
Channel
Content
Timeline
12 months
Service
SEO
Headline result
#1
for 340 buying keywords
+412%
Traffic
$84k
Rev / mo
The challenge
Two years of generic posts with no search demand and no route to the product.
What we did
What we did
Mapped 600 keywords by buying intent
Published expert brewing guides that link to the products
Pruned and merged 120 thin posts
Results
+412% organic traffic
#1 for 340 keywords
$84k organic revenue / month
31% of new subscriptions
Our blog went from a cost centre to our best salesperson.
Belinda Meyers, COO