Work / Case study
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Nostalgie
new customers in 90 days
A vintage‑inspired fashion label stuck at 1.9× ROAS while it tried to scale beyond $40k a month.
Industry
Fashion
Channel
Meta
Timeline
90 days
Service
Paid Ads
Headline result
+47%
new customers in 90 days
+65%
CTR
−37%
CPA
The challenge
Creative fatigue every 10 days, broken pixel data and one campaign doing all the work.
What we did
What we did
Rebuilt tracking with CAPI and server‑side events
Launched a creative sprint of 24 UGC and founder‑led ads
Moved to a simple structure: one prospecting and one retargeting campaign
Results
+47% new customers
4.1× ROAS
−37% CPA
+65% CTR
They found money we were leaving on the table in the first week.
Malik Shkraba, COO