Work / Case study
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RoofPro
booked calls in one quarter
An Austin roofing company relying on word of mouth and expensive lead marketplaces.
Industry
Home services
Channel
Meta
Timeline
3 months
Service
Lead Gen
Headline result
412
booked calls in one quarter
−58%
CPL
78%
Show rate
The challenge
Shared leads at $140 each, competitors calling the same homeowner, and a 30% show rate.
What we did
What we did
Built an exclusive "free inspection in 48h" offer
Used instant lead forms with qualifying questions
Added SMS confirmation and reminders within 60 seconds
Results
412 booked calls
$22 cost per lead
78% show rate
$1.9M pipeline
Our crews are booked six weeks out. That has never happened before.
Tony Gomez, Founder