Work / Case study
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Smile Co.
new patients per month
A three‑clinic dental group that wanted more implant and Invisalign patients.
Industry
Dental
Channel
Timeline
5 months
Service
Lead Gen
Headline result
3.1×
new patients per month
−44%
CPL
+31%
Close rate
The challenge
Broad keywords brought in checkup patients at the wrong price point.
What we did
What we did
Ran high‑value treatment campaigns with separate landing pages
Added a "free 3D scan" offer with an online booking quiz
Gave front‑desk staff call scripts and lead scoring
Results
3.1× new patients
−44% cost per lead
+31% close rate
$612k new revenue
The quality of leads changed completely. These people come in ready to start.
Dr. Melissa Reid, Owner