Work / Case study
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Yogamy
in sales in 9 months
A new yoga‑mat brand that launched with no audience, no reviews and no ad history.
Industry
Wellness
Channel
Omnichannel
Timeline
9 months
Service
Paid Ads
Headline result
$0→1M
in sales in 9 months
+85%
CTR
−36%
CPR
The challenge
Starting from zero, with no data and a premium price that had to be justified.
What we did
What we did
Ran TikTok creators for reach and Meta for conversion
Built a 30‑day guarantee offer into every ad
Opened Google Shopping once there were reviews and demand
Results
$1M in sales
4.8× blended ROAS
+85% CTR
2.4M video views
From a garage launch to seven figures. We couldn't have planned it better.
Jonathan Day, Co‑founder